A true icon in eveningwear, Jovani has been a staple at L’elite Occasions for decades.

Based in New York City, Jovani is celebrated for its signature glamour, intricate beading, and head-turning designs. The brand is especially loved for Mother of the Bride and Groom gowns, prom dresses and pageant gowns, and elegant looks for weddings, bar and bat mitzvahs, galas, and other formal celebrations.


From luxurious lace and stretch crepe to rich satin and bold prints, Jovani’s fabrics showcase the versatility and sophistication of the collection. Our fashion stylists are here to guide you through the colors, fabrics, and silhouettes to help you find the perfect look for your special event.

Jovani’s dazzling gowns have graced the stages of Miss America and Miss Universe, as well as red carpets worn by celebrities including Carrie Underwood, Selena Gomez, and Paris Hilton—just to name a few.


Please note that the images shown are a selection of gowns from the designer's newest collection and do not reflect our entire showroom offering. Please schedule an appointment to view more of the collection.