1985-Mother/daughter duo, Salwa and Juann, established a store in the South End to restore family heirloom wedding gowns and veils. With their team of designers and ateliers they began recreating, transforming, and customizing wedding gowns for the modern bride. Both women offer backgrounds in related fields of design—Juann as an architect, and Salwa, specializing in haute couture designs and as a skilled tailor.

1990-L’elite moved to Newbury Street, Boston’s famous fashion district, featuring ready to wear collections from around the world.

1993-L’elite opened its bridal collection, featuring European haute couture designers from France and Italy.

1995– L’elite expanded and evolved adding America bridal designer collections such as Oscar de la Renta and Carolina Herrera.

2005-Gisele Khoory joined the company and opened the first free standing Vera Wang Boston store, located at 73 Newbury Street.

2009-L’elite opened a new boutique called L’elite Occasions, at 121 Newbury Street, featuring gowns for special occasions, prom, Bar/Bat Mitzvahs, Mother of the Bride/Groom, and other gala/black tie events.

2012-L’elite expanded its bridal collection by opening another bridal boutique, Musette Bridal, at 123 Newbury Street, to carry designers that Boston brides were demanding. The collection features modern, contemporary, and traditional styles from primarily international designers..

2022-L'elite, Musette and Vera Wang Boutique have joined their showrooms to provide our brides with a comprehensive curated collection of couture and designer bridal gowns.  We will continue to strive to provide a memorable experience and unparalled service. We look forward to sharing our vision with you.