The $100K question persists: how does a bride know when she’s found the ideal wedding dress—one that’s perfect, takes her breath away, and confidently promises to end her marathon search without a second thought. Is it love at first sight? Relying on a staggering number of unsolicited opinions voiced by family and friends? Or is the search truly bookended by Olympic searches through bridal magazines and scouring the racks of every bridal boutique?
The answer is different for everyone and remains a curiosity.
As a silent observer, I spent a day at L’elite Bridal when the Fall 2015 Amsale trunk show was in full swing to see what really happens when a bride is on her mission. The day was fully booked with appointments and the room was engulfed in a flurry of activity—giggles, screams of delight, tears, hugs and all around joy filled the room. Some brides came with their mothers, others with an entourage of bridesmaids, and one came alone, relying on the sage advice of a sales consultant who instantly knew which gown would perfectly accentuate her lovely waist and flaming red hair.
“Elsie” by Amsale, Fall 2015 Collection: Strapless fit to flare gown in
silk chiffon and hand beaded silk flower
Several of the brides had streamlined their search by doing their homework first. They were at the event because Amsale was highest on their lists of designers. However, by end of the day, each had tried on a range of styles, numerous designer labels, and even color palettes they hadn’t anticipated.
Elaborate gowns embellished with pearls, embroidery and crystals outweighed the sheer backs and simple designs they had pined for. Sleek mermaid gowns replaced the full skirts with layers upon layers of lavish tulle that they were certain would be their choice. Plunging necklines replaced strapless gowns, and the list goes on.
“Jules” by Amsale, Fall 2015 Collection: hand beaded bodice
ballgown with soft tulle tiered skirt
“Cory” by Amsale, Fall 2015 Collection: halter neck silk faille A-line gown with sheer back
The simple room morphed into a runway of elegance – each bride looking radiant, proud, and thrilled to strut her way to the mirrors with the echoes of “oohs” & “ahs” in the background. Each complimenting the other, offering unsolicited advice that was graciously accepted. The excitement was contagious.
“Amal” by Amsale, Fall 2015 Collection: Strapless ballgown with Lyon lace, hand appliqued
“Demi” by Amsale, Fall 2015 Collection: fit to flare crepe gown with
tailored seams and back detailing
The crowning glory was when the veil was delicately placed on the bride’s head. Like the fresh, glistening snow that was falling outside, it was the reveal and the telling moment. Was this going to be “the one?”
Veil by Malis Henderson
You knew the answer when the tears started flowing as mother’s watched their baby’s dreams turn into reality. The bittersweet moment of realizing that their little darlings, were now young women ready to step across the altar into their new lives. It was such an emotional moment that I found myself biting back the tears, knowing that my day would come and I’d be in their shoes.
“Heather” by Amsale, Spring 2015: Heavy crepe slim fit to flare gown
with bateau neckline and sheer back
with covered buttons from neckline to waist
Did the brides walk away with their prized gowns that day? Most of them did. Nearly every bride had found her dress, yet not necessarily the one she had in mind when she walked in. Thanks to the sales consultants at L’elite, who know the designers and styles that are most flattering for each physique, coupled with votes from friends, family, and other brides, their minds were open and they tried on gowns they may not have otherwise considered.
The enigma remains: is there a method to this madness? The answer is “no.” It’s a decision made from the heart. But researching designers and styles before scheduling an appointment is helpful in narrowing the search and expediting the process.
The prized wedding gown is out there with your name on it, it’s just waiting to be discovered.
What’s your story? Care to share? Please shoot us an email: firstname.lastname@example.org, we like to know.